Adams Expands Community Engagement with New Showroom and Interactive Atrium in Elkhorn

Adams, a well-established provider of electrical, generator, low-voltage, heating and cooling, solar, and plumbing contracting services, has opened a new showroom and atrium in Elkhorn, Wisconsin. This new space offers an interactive and hands-on environment designed to deepen connections with customers, builders, and the local community. The opening event included a ribbon-cutting ceremony with local officials, business leaders, and community members, highlighting Adams’ commitment to the region and its ongoing investment in local growth.

A New Way to Experience Technology and Services

The new showroom is more than just a display area. It is designed to be an immersive experience where visitors can explore the latest in smart home technology, including Ketra lighting and Lutron controls. These interactive exhibits allow customers and builders to see and feel how these systems work in real life, making it easier to understand their benefits and applications.

This hands-on approach helps visitors visualize how these technologies can be integrated into their own homes or projects. For example, customers can adjust lighting scenes or control heating and cooling settings in real time, providing a clear sense of the convenience and energy savings these systems offer.

Reflecting Adams’ History and Values

The showroom also serves as a showcase of Adams’ history and core values. Throughout the space, elements highlight the company’s long-standing presence in the Elkhorn area and its dedication to quality and community service. Visitors can learn about past projects and the company’s evolution, gaining insight into what drives Adams as a family-owned business.

Jesse Adams, President of Adams, emphasized the importance of this connection: “We wanted to create an environment where people can not only see the work we do, but better understand who we are as a company. This space makes our capabilities, our history, and our values more visible, and gives customers a more hands-on way to explore what’s possible.”

Strengthening Local Community Ties

Adams’ new showroom is a clear sign of its commitment to the Elkhorn community. Derek D’Auria, Executive Director of the Walworth County Economic Development Alliance, praised the company’s ongoing investment and local job creation. Over the years, Adams has added 150 good-paying jobs, contributing significantly to the local economy.

The company also actively engages with local youth, helping to build the future workforce through educational programs and partnerships. This focus on community involvement strengthens Adams’ role as a trusted and valued local partner.

What Visitors Can Expect

Visitors to the showroom can expect:

• Interactive demonstrations of smart home technologies

• Opportunities to explore energy-efficient lighting and control systems

• Displays that tell the story of Adams’ growth and community impact

• A welcoming space for builders, customers, and community members to connect

  
  

The ribbon-cutting ceremony was followed by tours and live demonstrations, allowing attendees to experience the showroom’s features firsthand.

Why This Matters for Customers and Builders

For customers, the new showroom offers a chance to make more informed decisions about home technology and energy solutions. Being able to interact with products before purchase reduces uncertainty and builds confidence.

Builders benefit from a resource that helps them stay current with the latest technologies and trends. The showroom acts as a learning hub where they can see how different systems integrate, helping them offer better solutions to their clients.

Looking Ahead

Adams’ investment in this new space signals a long-term commitment to innovation and community engagement. By creating a place where technology meets education and local values, Adams is setting a new standard for customer and community interaction in the contracting industry.

This showroom is not just a place to see products; it is a place to understand possibilities, build relationships, and support the growth of the Elkhorn area.